Hoot At Sight is quirky brand name and logo design for a mother company that has an interior design firm, construction company, and home decor brand under its wing.
It is a spin off from the phrase ‘shoot at sight’ to suggest ‘hooting’ on sight as an expression of euphoria and light-heartedness. The logo is a typographic design that lets the two owl eyes take centerstage as the two ‘o’s of the word. It is fun and functional as one would say. The muted, yet bright colours keeps it young and yet unique.
December 14, 2021