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It’s been 9 years since we started our entrepreneurial journey. Like any creative business, it’s been a rollercoaster ride and the path towards growth can be defined as anything but linear. Looking back, we see so many things that we could have done differently and so many things that serendipitously worked in our favour. There are no clear dos and dont’s that bring success but there are a few basics that we have learned along the way which no on tells you when you start out to shape a creative

If a tree falls in a forest, and nobody is around to see it, is it still really Green? Colour makes the world an interesting place to live in. Without it, the world would lose all its visual flavour. Flowers would lose their meaning, beauty would just be measured in black and white, and Red Alerts during monsoons would just be called Alerts.

Doodles are the origin story of every artist, big or small. Scribbled and notes on the margin of books and journals are Act 1, Scene 1 of every aspiring writer. Why then, do we let go of these simple habits when we get more serious about our craft? To use various forms of applications in art is to use our lateral thinking capacity in the subtlest of ways.