The core idea is to draw an eye-catching link between Rivergate Resort and Pej Riviera as plotting project that exists around it and promote the fact that project has already sold 50% of plots.
The hoardings are aimed to establish how successful the project actually is and that it is selling out fast. The three hoardings draw parallels to the plots with three views – a half finished box of chocolates, half a pizza and half a cake. It shows that something valuable is fast selling out and subtly urges the target customers to act fast.
September 18, 2023