Pour Us is a playful artists venture into the fluid world of resin art. The trio creates artworks with resin and wood. The brand name is a quirky catchphrase that calls out to resin art enthusiasts. The typographic logo depicts the process of pouring colours into a mould. Abstract resin art comprises various colours in let out in a flow to mix seamlessly and form abstract patterns. The colours specifically used in the logo needed to pop up just as they do in a resin art sample. We used a bold type face to draw attention towards the intriguing name. The concept is visually communicated through the colour play.
January 1, 2016