Wallets & Wines is a boutique social media and PR agency based in Pune. The brand specializes in promoting food and fashion brands. The design ideation for this brand identity was to create a unique icon featuring the initial letter W. A fresh and soothing colour palette referencing rose wine was chosen to best portray the brand personality. The W here is a delicate icon balanced over a star to depict sparkle and newness. The brand name is stylishly perched on top, tilting to the right to create a fun composition of the logo unit.
August 3, 2010