Food Junction

Brand identity and stationery set for Food Junction, a corporate and event catering company based in Pune.

We rebranded the food junction logo identity when the city was limping back to life after four months of lockdown. While restaurants were still shut and workers for essential services toiled round the clock, Food Junction played a big role in delivering contact-less meals to hospitals, organizations, and quarantined individuals. The event catering business therefore evolved into a custom catering service and a new brand identity was required to encompass this wider scope of work. Food Junction operates a centralised cloud kitchen and delivers across the city and also sets up live counters for event catering. It’s in times like this that we realise how the pandemic has made business adaptation imperative to survival.