This new ice cream chain brings you a cool snack from the streets of Thailand. Delicious scoops of tender coconut ice-cream freshly cut and prepared on spot. Topped with yummy tidbits. To be eaten straight out of a coconut shell! The former brand identity failed to convey the idea of the product. We redesigned the visual identity to with an illustration of the coconut shell ice-cream. The same visual language was adapted throughout the interior design and other communication. It increased visibility of the product in brand communication and also explained the concept at one glance.