This new ice cream chain brings you a cool snack from the streets of Thailand. Delicious scoops of tender coconut ice-cream freshly cut and prepared on spot. Topped with yummy tidbits. To be eaten straight out of a coconut shell! The former brand identity failed to convey the idea of the product. We redesigned the visual identity to with an illustration of the coconut shell ice-cream. The same visual language was adapted throughout the interior design and other communication. It increased visibility of the product in brand communication and also explained the concept at one glance.
April 11, 2022