Rings & I

Brand identity design for a very special luxury startup that exclusively designs diamond rings. A carefully curated concept that becomes niche category in a market teeming with end to end jewellery options. It has firm footing on the fact that for 70% of customers, diamond rings are the first entry point product in the diamond market. Positioned as the
first ever diamond ring studio in India, Rings & I presents a well focused experience of buring customised diamond rings and offers magnanimous range of 1000 designs. The main aim of this logo that it must establish a connection with the customer even before a studio visit. Such must be the exactness and impact of the brand identity. It is also a hallmark. The visual impression must register the brand as lavish, sophisticated, trustworthy, minimal and modern.